ADIDAS · Sport · Endurance
About this project
With adidas we followed Ghani Souleymane through 30 half-Ironman races in 30 days — filmed over three days in Dubai to capture his determination and growth.
It’s never too late to set a new challenge
A story about pushing limits, told through the miles, the heat and the finish lines.
Level up your storytelling
Tell us what you’re planning — we reply within one working day with a first idea and a ballpark.