FIVE · Sport · Luxury · Event
About this project
At FIVE Palm Jumeirah, Piqué, FIVE and BALR launched a Swarovski-crafted jersey billed as the world’s most expensive — a meeting of sport, luxury and design that we captured end to end.
Piqué, still playing the biggest matches
The Dubai launch event, centred on the jersey as the ultimate prize.
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Tell us what you’re planning — we reply within one working day with a first idea and a ballpark.